Jennifer Lopez, 53, shows off her sculpted physique in promotional video for Intimissimi: ‘Embracing Confidence’

In a recent video shared on social media, Jennifer Lopez was featured in a new, alluring clip. The singer and actress, known for her roots in the Bronx, was showcasing purple satin lingerie from the Italian brand Intimissimi, which she is now representing. The caption of the post read, “The true essence of love: feeling good and looking fabulous in Italy.” During the photo shoot, Jennifer, who is married to Oscar-winning actor Ben Affleck and recently purchased a $64M mansion in Los Angeles, expressed her love for Italy and shopping. The 53-year-old star looked stunning in a bra with delicate beige lace, complemented by matching panties. Her long, highlighted hair gracefully cascaded over her shoulders, adding to her glamorous appearance. In the video, the mother of teenage twins, Max and Emme, was captured modeling the brand in a bedroom setting. She exuded elegance as she reclined on a bed with crisp white sheets and posed at the end of a wooden table.

The look of the day: Jennifer Lopez appeared in a new seductive clip shared to social media on Wednesday morning

Today’s vibe: Jennifer Lopez showcased her alluring style in a fresh video posted on social media this morning.

Fresh Jenny: The beauty from the Bronx was seen in a purple satin lingerie for the Italian brand Intimissimi which she is the new face of

New face of Intimissimi, Jenny from the Bronx, flaunted her stunning beauty in a luxurious purple satin lingerie piece during a recent photoshoot for the Italian brand.

The celebrity was enjoying a refreshing peach wellness energy drink from GORGIE while showcasing her toned abs in a colorful assortment of bras and underwear for the brand’s spring collection photos released on Tuesday. She lounged in a comfortable satin robe and pajama sets in a cozy home setting, her highlighted hair flowing as she posed with flawless makeup in mauve tones and glossy lips. As the latest global ambassador for the company since September 2022, the singer, set to release her new album This Is Me… Now, followed in the footsteps of Sarah Jessica Parker. Lopez was photographed in various poses around the house modeling the brand’s new lingerie line, including one where she laid on the floor in a red bra and white pajamas revealing a tattoo on her rib cage next to an open rust-colored book. She then struck a pin-up style pose on a beige sofa in a fuchsia outfit, putting her arm over her head with her feet up on the back of the furniture.

Le look: The wife of Oscar-winning Ben Affleck was getting glammed up for her photo shoot as she talked about how much she loves Italy

The attire: As Ben Affleck’s Oscar-winning spouse was getting ready for her photo session, she expressed her adoration for Italy.

Jenny from the boudoir: Lopez looked leggy in her lingerie set as she was seen in a wicker chair

Jenny from the bedroom: Lopez appeared stunning in her matching lingerie, lounging in a wicker chair.

Joyful spirit: The 53-year-old performer was wearing a bra with beige lace and matching panties as her long highlighted hair fell over her shoulders

In high spirits: The 53-year-old entertainer was seen in a joyful mood, clad in a bra adorned with beige lace and coordinating panties, with her long highlighted locks cascading over her shoulders.

Legs up: The Shotgun Wedding actress added a satin robe as well as pajama sets that fell off her body as she writhed around in a home

Legs akimbo: The Shotgun Wedding star draped herself in a silky robe and comfy pajama sets while lounging around at home, letting them slip off her as she moved about with ease.

A smile that says a million words: And the mother to teen twins Max and Emme was also seen modeling the brand in a bedroom

A radiant smile that speaks volumes: The mother of teenage twins Max and Emme was spotted showcasing the brand in a luxurious bedroom setting. Jennifer Lopez effortlessly modeled the brand in various looks, including a stunning blue ensemble atop crisp white sheets. Intimissimi enlisted JLo to boost their presence in the US market, but progress was hindered by the challenges posed by the COVID-19 pandemic. Despite setbacks, the brand has had notable representatives such as Sarah Jessica Parker from Sex And The City. Marcello Veronesi, the group’s general manager, acknowledged the impact of the pandemic on their expansion plans, but remains optimistic for the future. Intimissimi, known for its range of bras, briefs, lingerie, vests, and pajamas, sees immense potential for growth in the US market.

Fun-loving JLo: The amazing mom of two was chosen as the face of the company in September 2022 by Sandro Veronesi, the CEO. According to him, the market is evolving after the Victoria’s Secret era, with new brands emerging. Intimissimi is aiming to make its mark in the States with a stylish approach, but it may take some time to gain recognition. Acknowledging the differences between European and American markets, Sandro emphasized the need for the brand to understand American consumers better. He expressed the company’s desire to expand globally and enhance its presence in the US market by learning and investing in various aspects like opening stores, communication, and worldwide growth. In a previous interview, Jennifer has shared how her upbringing in New York has influenced her fashion sense, showing that she’s not only a talented artist but also a style icon.

That alluring gaze that stands the test of time: She made sure to add a touch of glamor for the camera.

She expressed that her style was heavily influenced by growing up in the Bronx, where the fashion was very masculine with Doc Martens and baggy pants, paired with Latin flair like big hoops and eyeliner. This mix of toughness and sexiness has stuck with her over the years. Jennifer’s new album, This Is Me… Now, is a sequel to her album This Is Me… Then, which was released two decades ago and was announced in November. The album delves into the emotional, spiritual, and psychological journey she has been on since then. Described as an emotionally raw and honest project, Jennifer opens up about her life and experiences through her music and lyrics. The album serves as a reflection of her tough childhood, her struggles in relationships, and the emotional growth she has undergone. This autobiographical journey explored in the album will also pave the way for other personal projects that Jennifer plans to release in the coming year.

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